Last year’s YouTube Music Awards were very strange – mostly in a good way – with a livestreamed event that seemed to be surprising its hosts as often as its audience. Now the awards are coming back for a second time, but seemingly without the event. “This March, YouTube will celebrate and award the artists to watch in 2015 as determined by our fans. For one special day, music will be the headline act on YouTube,” explained YouTube yesterday, noting that Vice Media will produce again, with last year’s sponsor Kia Motors also returning. “We’ll take this moment to celebrate the biggest and emerging artists through new and unique music video collaborations with top directors and creators. And fans will be involved in every step along the way, guiding and creating these videos.” So, no actual ceremony seemingly, but YouTube is promising “some surprises this December, and much more news to announce in January”.
YouTube Music Awards will return in March
