You can’t buy the Oculus Rift virtual reality (VR) headset yet unless you’re a developer, but there are some other ways people can make their own headsets – Google Cardboard, Merge and Dodocase being three affordable examples that work by slotting a smartphone into a cardboard or plastic headset. Now a company called Jaunt has released an Android app for these devices, with music to the fore. The free app includes a recording of Paul McCartney playing ‘Live and Let Die’ at his San Francisco Candlestick Park gig, with a choice of on-stage or front-row views. Jaunt filmed the event as part of its drive to show VR isn’t just about games. “How do we make VR accessible to a much larger audience? By focusing on the entertainment experience,” CTO Arthur Van Hoff tells TechCrunch. It’s another example of legacy artists embracing (or at least exploring) virtual reality tech, following the recent news that The Who are getting an Oculus app in 2015.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…