Welcome to our end of year Sandbox where we look at the best and most original digital music marketing campaigns of 2014.
Rather than of through them in order here, we’d rather you just get stuck in and read them all.
They are listed in non-partisan alphabetic order and cover megastars and new acts as well as those produced on a shoestring and those with huge budgets behind them. At the heart of all of them, however, is the quality of the ideas. And that’s the most important part – not how much money was spent.
There are the preeminent campaigns of 2014. We will, of course, be covering the best in show every fortnight in Sandbox through the year. Our dissection of campaigns is not just for Christmas, you know.
Thanks for reading this year and we’ll see you all in January.
Tools: platforms to help you reach new audiences
Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…