We’re used to the idea of accelerators as programs for startups to hone their products and businesses, but how about for artists? That’s the idea behind the Midem Artist Accelerator, announced yesterday by Reed Midem as one of the new features at its newly-summerised industry conference in 2015. The company is working with Pepsi and Deezer on the project, which will choose 10-15 emerging artists to play at the Midem Festival, as well as getting access to the conference, coaching sessions with industry mentors, and networking opportunities. Pepsi will provide media training, while Deezer will record a session for each artist, and offer a workshop. BandPage and legal body the IAEL are also involved, with the committee choosing the artists to include promoters Harvey Goldsmith and Rob Hallett; management exec Will Botwin; and festivals boss Fruzsina Szep.

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