Analytics firm Next Big Sound has announced a redesign of its profile page for creators, with what it says is a “dramatically simplified” design, with more data on view rather than buried behind dropdown menus. But there are also new data insights: Metric Trends, Overall Audience Reach, Overall Audience Engagement and Artist Stages. They make it easier for artists to understand whether their social stats are spiking, and compare the size of their online fanbase to the general community in terms of both size and engagement. “Although this summer’s star, Ariana Grande, lands at the 100th percentile for Audience Reach (earning her Enormous reach), her Audience Engagement ranks at the 71st percentile, a Moderate level of engagement,” explained Next Big Sound, as an illustration of the latter metric. Overall, the changes reinforce Next Big Sound’s status as a useful resource for artists of all sizes: grand(e) and small alike.

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