Jack White and virtual reality technology? Does not compute. Even so, White is one of the latest artists to be taking advantage of VR technology, following in Paul McCartney’s footsteps by working with startup Jaunt. It shot footage of four of White’s recent performances for viewing within its Android app, which works with the $25 Google Cardboard headsets as an affordable alternative to Oculus Rift. But White isn’t alone this week: a recent Coldplay gig has also been turned into a VR experience by another startup, NextVR, working with Samsung’s Oculus-powered Gear VR headset. “If you thought going to an IMAX theatre felt like almost being there, you will be floored when you view NextVR’s content. It’s almost better than being there,” said the company’s co-founder DJ Roller. Ho hum. Mention of 17 patents for “the capture, compression, transmission, and display of virtual reality content” hints at possible lawsuits ahead.