The App Store is festooned with micro-video sharing apps, all following far in the wake of Vine and Instagram. But lyrics firm MusiXmatch at least has an original spin for its new app Clip: it gets people to create up-to 20-second videos, synchronise them with a music track and even overlay the lyrics. “If I make a video with Morcheeba’s track ‘Rome wasn’t built in a day’, showing lyrics too, that’s a message. Not only a video. We think the combination of those elements can be very powerful,” CEO Max Ciociola told TechCrunch. “We look at Instagram and Vine much more as distributors than competitors,” he added. How does Clip make money? “We want to see engagement first and see how it gets viral…” 10m active users of the company’s existing lyrics apps at least gives a good promotional base for initial downloads.