Deezer’s new chief marketing officer, Beth Murphy, will be based in the company’s San Francisco office as it tries to crack the US. She’s been talking to Billboard about the company’s plans. “It’s not just a ‘me too’ strategy where we go in, guns blazing, with a similar product. We really want to create something that’s different as we enter the U.S. market,” she said, citing the Deezer Elite audiophile service and plans to integrate talk through the acquisition of Stitcher as examples. Murphy added that Deezer already has 100,000 users of Deezer Elite in the US, 90 days after launch, with plans to target other segments that are “not currently being served well by streaming”. Classical music being one example. And on those plans to integrate podcasts from Stitcher: “The challenge is we’re going to be introducing talk to a more casual listener who’s discovering it through music. From a product perspective, we want to make sure your first experience is a great experience and there’s a level of curation.”

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