Microsoft has announced several new third-party apps available for its Xbox One console, including Pandora and Vevo. The latter’s app is live in 14 countries, offering its now familiar connected-TV service with on-demand videos and shows, as well as the leanback Vevo TV channel in some of those countries. The app follows Vevo’s launches for Apple TV, Roku, Xbox 360 and Samsung’s smart TVs in this area. Vevo says that its TV users spent an average of 87 minutes watching 23 videos in November. Meanwhile, Pandora’s Xbox One app is a customised version of its HTML5 TV-friendly browser version, available in the US only for now. “Gaming consoles, especially the Xbox One, are immensely important devices for Pandora; they are the ‘most interacted with’ device in the home after TVs and there are tens of millions of gamers in the US,” the company explained, citing research showing that 76% of its male listeners aged 13-34 who identify themselves as console gamers already use Pandora as their background music to gaming, via other devices.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…