We’ve followed the growth of Israeli startup Interlude with interest in recent years: its technology powers interactive music videos, where fans can switch camera angles, characters and storylines at pre-defined points. Now the company has a new venture – a platform called Interlude Music – with Warner Music Group as its “founding major-label partner”. It follows collaborations between the two for interactive videos for Coldplay and Damon Albarn, and will see them working on more videos – including interviews and live performances – while trying to bring in sponsorship partners and advertising.

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