The growth of native video on Facebook was one of 2014’s more interesting trends bubbling away, even if it wasn’t until the end of the year that people started talking about rocketing views for videos uploaded directly to the social network. Just before Christmas, more of Facebook’s plans became clear. First, there’s a new design set to roll out for the video section of Facebook pages, including the ability to set a “featured” video at the top (YouTube-style) and create playlists. Useful for music, but Facebook’s video ambitions were shown elsewhere too: on 23 December it announced a deal with American football league the NFL to post highlights and other videos on Facebook, with a sponsorship deal from Verizon Wireless including promotion on Facebook (Twitter Amplify-style).

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *