Reed Midem has opened the call for entries for this year’s Midemlab startups contest, which as ever will culminate in pitching and judging at the Midem conference. The difference this year, of course, being that the event is taking place in the summer. Armed with Pepsi as a lead sponsor, and participation from VC firm Index Ventures and accelerator Seedcamp, this year’s competition is seeking entrants in three categories: music discovery, recommendation and creation; marketing, social engagement and monetisation solutions; and hardware / internet of things. For full details, see the link below.

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