2015 must be underway: the smartphone market-share analysts are back at work. Kantar Worldpanel ComTech has published its first figures of the year, examining the market share for sales of new smartphones in various parts of the world. Its main finding: Apple is doing well, thanks to its iPhone 6 and iPhone 6 Plus launches. The company grew its market share across Europe, the US and China, seemingly at Android’s expense. “While remaining the dominant global OS, Android’s market share dropped in most European markets and in the US where the decline was the first since September 2013,” says chief of research Carolina Milanesi. Still, Android accounted for 66.8% of new smartphones bought in the five biggest European markets in the last three months of 2014 according to Kantar, with Apple’s 23.8% market share some way behind, and Windows Phone stuck on 8.3%. In the US, it’s much more even: Android on 48.4% and iPhone on 47.4%, carving up the market between them.
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