Just before Christmas, Google published an article about the popularity of games videos on YouTube, but a chart of the service’s top search terms in 2014 within that piece shed some light on music too. In fact, it turns out ‘Music’ was the top search term on YouTube in the US in 2014, scoring a maximum 100 in the Google Trends search index for the site. That was ahead of ‘Minecraft’ (75) and ‘Movies’ (45) with individual artists Drake, Beyoncé, Taylor Swift and Eminem also in the top 10, along with ‘Frozen’ and ‘Happy’. Even if you leave Disney’s film out on the grounds that some of those people won’t have been searching for its songs, that’s still six out of the top 10 YouTube searches being music-focused.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…