As rumoured, British ISP TalkTalk has acquired digital entertainment brand Blinkbox from supermarket chain Tesco, but the deal only includes the Blinkbox movies service. Blinkbox Music and Blinkbox Books remain owned by Tesco, with considerable doubt over whether it will keep them running. TalkTalk has already confirmed that it will ditch the Blinkbox brand for films, instead integrating the service into its existing digital television offering. And the deal doesn’t even appear to be about movies: TalkTalk is paying Tesco around £5m, but for that it’s also getting Tesco’s telecoms customers for broadband and telephone – 75,000 and 20,000 respectively, with analysts predicting that this will add around £10m to TalkTalk’s annual earnings. For now, Tesco isn’t saying what its plans are for Blinkbox Music.

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