The search for alternatives (or, more accurately, complementary channels) to YouTube goes on for multi-channel networks (MCNs) like Maker Studios. The Disney-owned network has already launched its own site to showcase its creators’ videos, but now it also has a deal with online video service Vimeo. The latter will fund original content from some of Maker’s creators and then get the videos for an “exclusive window” on its premium Vimeo On Demand service. “Maker is always excited to create original programs that reach audiences across platforms, and Vimeo will be a great partner to distribute new ideas,” said Maker’s chief strategy officer Courtney Holt. It’s certainly a good deal for Vimeo, which is aiming to grow beyond its current 170m monthly visitors, including attracting more who’ll pay to watch TV shows and shortform videos. But much depends on which Maker creators are involved.
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Tools: Kaiber
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