Sandbox

Sandbox 125 – Rich ‘Li$t: How Playlists Are Reshaping Marketing


Lead: Warner Music buying Playlists.net at the end of last year was a sign of the times and this year playlists will become much more central in the marketing of artists, singles and albums. While they are easy to make, they are easier still to get spectacularly wrong – so those at the sharp end...

The full article is available to our subscribers only.
Login

Subscribe

(where there are options for monthly, twice-yearly, annual and trial subscriptions)

Trial;Subscriber

Tags: