One of the more interesting music-making tools around this year is LANDR, from startup MixGenius. It’s a drag’n’drop online tool for mastering tracks, designed to be used by independent artists who can’t afford (or prefer not) to pay for studio mastering. Now its technology is set to get a much wider base of users through a partnership with digital distributor TuneCore, which will be promoting the tool to its customers. “We’re not replacing engineers,” MixGenius’ co-founder Justin Evans told Billboard. “We’re democratising the process of mastering in the same way Instagram makes photos look cool. It would take Adobe Photoshop experts 10 hours of tweaking curves and color filters to get those same results. It hasn’t replaced people that do photo re-touching – it’s just made it accessible for everyone.”
TuneCore adds ‘instant’ mastering with LANDR partnership
