French magazine Haut Parleur is the latest publication to take a good look at Deezer’s hard bundles, raising some concerns over the company’s current bundle-heavy business model, but also some encouraging signs in unexpected markets.
Its article suggests that 78% of current Deezer subscribers have come in via a partnership with a telco, although it questions the company’s public figure of 6m subscribers, claiming that documents obtained from labels show a figure of just over 3.3m subscribers worldwide. As ever, the disparity is likely down to how people with the option to get Deezer as part of their mobile tariff are counted. Perhaps more worryingly for Deezer, the piece claims its deal with Orange France – responsible for more than 1m subscribers in France alone – comes to an end in July, at which point those people will have to decide whether to continue paying for the service on a standalone basis. Encouraging signs? The piece notes that other telco deals have brought Deezer nearly 350k subscribers in Colombia, 70k in Hungary, and almost 140k apiece in the Netherlands and Serbia.