The company behind messaging app Line published its latest financial results yesterday, with the app’s revenues up 126% year-on-year to ¥77.4bn ($656m). The company said that Line ended 2014 with 181 million monthly active users, although 92 million of those are in three countries: Japan, Taiwan and Thailand.
Line has big ambitions in the west – particularly the US – but for now it remains mainly big in its home country and south east Asia. The results outline Line’s ambitions to also become much more than a messaging app: its mobile games business has been a big part of its financial growth, but Line is also expanding into payments, food delivery and online video. And music, of course: it’s buying MixRadio from Microsoft, while launching a separate Line Music service in Japan.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…