A growing number of streaming music services are targeting India, all of them with a mobile focus. Here’s some interesting news, then: the top smartphone manufacturer by shipments last quarter wasn’t Samsung, for the first time in a while. 

Research firm Canalys claims that Indian manufacturer Micromax had a 22% market share in the final quarter of 2014 in its home country, edging out Samsung’s 20%. The key? Localisation. “Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones,” noted Canalys, while pointing out that 23% of smartphones shipped in India last quarter cost less than $100, and 41% between $100 and $200. We’ll be interested to see how the music strategy of companies like Micromax and rivals Karbonn and Lava – who joined it in the top four manufacturers in Q4 – evolve over time, including partnerships with various streaming players.

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