Drip… drip… drip… Time for the latest leak on Apple’s plans for streaming service Beats Music, courtesy of 9 to 5 Mac’s Mark Gurman – whose sources within Apple are a.) good and b.) not sanctioned by the company. He claims that Apple has “decided to deeply integrate Beats into iOS, iTunes, and the Apple TV”, with users’ existing digital collections at the heart of the service, with the wider Beats Music catalogue and curated playlists surrounding that.
iTunes and (on iOS) ‘Music’ will be the brand, although Gurman claims that iTunes Radio won’t be for the chop – even though Beats Music’s stations overlap it. The report claims the price is likely to be $7.99 a month, undercutting rivals, and that there WILL continue to be an Android version of the service. Oh, and the report also portrays internal ructions, with Apple engineers’ noses out of joint by the promotion of incoming Beats execs, and a potential launch delay from spring to summer while the final wrinkles are ironed out.
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