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Madonna launches ‘Rebel Heart’ sweepstakes in Grindr app


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Snapchat? Pfft, SO last week. Madonna’s latest social-app marketing activity is taking place within location-based hookups app Grindr, with a focus on her gay fanbase. Users of the app are being invited to recreate the cover of her upcoming ‘Rebel Heart’ album as their profile pic while adding the hashtag #LivingForLove to its headline, and keep...

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