Sandbox 126 – Patron Saints: Digital Music’s Funding Revolution

Lead: Bubbling under for years, the idea of fan patronage for artists has reached a fascinating point of maturity, with major label acts now looking (albeit tentatively) at what they can do here. “The only ingredient you need is a loyal community – a community that finds true value in your work,” says Anthony Privitelli from Patreon. Artists who are putting in the effort are seeing the results; but looming on the horizon is how YouTube may change its T&Cs on what artists can and can’t do with their content elsewhere and this is something that could blow a hole through this sector.

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