Twitter buys ‘Niche’ agency to connect brands and creators


Have you heard of Niche? Twitter certainly has: it’s bought the company for a reported $30m. But what is it? Twitter describes it as “a provider of software, community and monetisation services for the growing creative community” on Twitter and Vine. It’s basically a firm that connects brands with popular social stars to make mini-ads (or,...

The full article is available to our subscribers only.


(where there are options for monthly, twice-yearly, annual and trial subscriptions)
Music Ally Blog

Read More: News