Our fortnightly digital music marketing report was published yesterday afternoon. Its lead feature looks at the maturing industry of fan patronage, with artists putting in the effort on sites like Patreon seeing the results.
But will changes to YouTube’s terms and conditions derail that progress? Our Behind the Campaign feature looks at Warner Music Brazil’s preparations for an international crossover for artist Anitta, while our Tools piece explores RadiumOne’s toolset for tracking and targeting fans across platforms.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…