Two of the most high-profile social games publishers, Zynga and King, published their latest financial results yesterday. Zynga posted revenues of $192.5m and a net loss of $45.1m in the fourth quarter of 2014, while King recorded $545.6m of revenues and a $140.6m net profit. Candy Crush Saga beats FarmVille, then, although there’s more to both stories.
Zynga has been trying for a long time to rejig its business around mobile games, which now account for 60% of its revenues. Meanwhile, King’s numbers were actually down year-on-year as it tries to find new games to continue its Candy Crush surge of 2013. Another stat: King now has 356 million monthly unique users – individual players – but only 8.3 million of them (2.3%) spend any money in its games. Freemium gaming economics right there.