CÜR Music, the streaming service founded by industry veterans Tom Brophy, John Lack and Bob Jamieson, has signed a deal with B2B firm Medianet to provide its licensed music catalogue. CÜR Music is being pitched as “the next generation of social music”, due to launch later in the year.
It’s been a while coming, mind: parent company CÜR Media bought internet radio startup Raditaz in January 2014, then raised $9.6m in funding that March for its vision of “a hybrid music streaming service” blending Spotify and Pandora-style features (Bulletin, 1-Apr-14). Since then, it’s signed other B2B partners – Zuora for subscription billing and Rovi for search, discovery and recommendations – and launched its iPhone app and website in “alpha” in the US for 100 early testers. Can it be more than buzzwords – “a completely immersive experience that will enable people to personalise, share, and create” – in an increasingly competitive streaming market, though? Later this year, we’ll find out.