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Clean Bandit meet Microsoft and Rightster for YouTube vids


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YouTubers covering songs has sometimes been a source of tension for rightsholders, but a recent marketing campaign for Microsoft’s Lumia smartphones featuring Clean Bandit showed the positive side. It involved 13 YouTubers across Europe from the network of MCN Rightster creating their own videos for the band’s ‘Rather Be’ single, and tagging them with #LumiaMusic. The...

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