Facebook’s Internet.org is the social network’s initiative to spread internet access within emerging markets, via mobile phones and deals with operators for free data plans. CEO Mark Zuckerberg has been explaining the motivation and progress. “if you look at things like text, text-message services like search or Wikipedia, 

or basic financial or health information, can be delivered relatively cheaply and can consume less than 1 percent of the overall infrastructure,” he said. “The goal here is to make it so that a person can walk into a store in any developing country and buy a phone and get access to some free basic Internet service.” Zuckerberg also denied that advertising was a priority for the initiative. “I’m not sure it’s a big part of the solution in the near term, to be honest,” he said. “In a lot of these countries, there isn’t a very big ad market yet.”

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