We know Snapchat is interested in music: the messaging app has worked with several emerging bands on promotional videos; signed Warner Music Group as one of the launch partners for its Snapchat Discover section; and just added a feature to use people’s currently-playing songs as soundtracks for their Snapchat vids. 

Now CEO Evan Spiegel has talked about Snapchat’s music ambitions, in an event at the University of Southern California. “Music is really appealing to us right now because it has some of the same attributes that communication had when we were working on Snapchat in the beginning,” he said. “Right now on your mobile phone, music is largely non-differentiated, so you usually search for a song and you can play it. It plays from four of five different places, they roughly cost the same, but it’s also high frequency. After communication, [music is] the highest frequency behaviour on your phone and so that in our view, makes it a really interesting opportunity and it’s something that we are thinking about.” Watch this space…

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