PIAS commercial operations manager James Howdle has been sharing some stats on the growth of streaming for his company, noting that streaming revenues have now overtaken downloads in 24 markets for PIAS – including France, the Netherlands and Spain as well as the less-surprising Scandinavian territories.
“I certainly expect streaming will overtake downloads in the next two years in the UK market. It’s hard to say how that will then compare to physical CDs, which continue to be the biggest single format for driving revenue in the territory,” he said. “There certainly seems to be potential in markets like the UK for a co-existence model of physical ownership and streaming and I think that we will see digital market share keep growing.” One more interesting stat from PIAS: in France, indies accounted for 40% of streaming turnover last year.
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