Rihanna, Britney Spears, Lil Wayne and Nicki Minaj could soon be key partners for actor and investor Ashton Kutcher’s A+ website, according to Business Insider. They’ve all been in talks with the company – the latest viral news site engineered for social networks in the footsteps of BuzzFeed and Upworthy – to be paid for promoting its stories to their online fanbases. 

The profile is well worth reading though: it outlines A+’s stealthy growth to becoming one of the 50 most popular websites in the US, overtaking Upworthy, celebrity news site TMZ and even Fox News along the way. But it’s the paying celebrities – musicians included – to fuel that growth that’s interesting. When we think about musicians with tens of millions of Twitter followers and Facebook fans, we tend to wonder how much money they can make by selling music and tickets to that audience. As it turns out, sending them to websites might be just as lucrative.

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