What next for Troy Carter after parting ways with his former management client Lady Gaga? How about trying an industry that’s even more challenged by digital disruption than music? Carter’s company Atom Factory has launched Smashd, a business journalism site promising to cover “tech, culture and hustle”.
Or, as he describes it, “Forbes meets Fader”. He explained more to Billboard: “It came from internal conversations we’d been having around the office about where we get our news and information from in the morning. You’d go through blog after blog, and for us — living between the tech, music and pop-culture worlds — it just didn’t feel like there was one place where we could call home or a hub, especially as told through a very original lens.”