Jay Z’s acquisition of WiMP and Tidal owner Aspiro has now been approved, with the company’s CEO Andy Chen describing the deal as “a game-changing move for Tidal” – which appears to be the lead brand for the streaming music firm now, judging by its prominence at the recent By:Larm festival in Oslo. And it looks like Jay Z may be counting on star power to fuel Tidal’s future growth, too.
At least, this is the claim of Hollywood site Showbiz 411, which claims Jay Z recently held an all-day meeting with fellow musicians to discuss his plans to turn Tidal into “a streaming music and video service akin to the old United Artists pictures, in which artists would actually profit from their art and put out quality material”. Which musicians? Only Madonna, Kanye West, Daft Punk, Nikki Minaj, Chris Martin, Jack White, Beyoncé and Rihanna. The prospect of Tidal exclusives while these artists are signed to major labels appears remote, though.