Comments from YouTube exec Robert Kyncl at a recent tech conference fuelled false rumours about the company launching a subscription-based tier for its general service – Kyncl was actually talking about YouTube Music Key. However, Variety now claims that YouTube IS “exploring the prospect of launching its own subscription VOD service” based on its experience with Music Key. 

But watch out for more controversy: “An exec at one YouTube partner says reps from the vidsite reached out late last year about an SVOD licensing deal. But the offer came with a warning: If the partner didn’t agree to the terms of the subscription service, it would be excluded from any future ad revenue,” claims Variety. A negotiating tactic that may sound familiar to independent labels from the run-up to Music Key’s beta launch.

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