There have been persistent rumours of companies wanting to buy Universal Music Group, fuelled by parent company Vivendi’s recent flurry of divestments in other areas. However, Vivendi CEO Arnaud de Puyfontaine isn’t biting, at least not publicly. Speaking at an Enders conference in London reported on by the Financial Times,
de Puyfontaine said that music is “at the heart of our strategy” and warned that “the disposal of our music business will be over my dead body”. Vivendi’s CEO is seen as desiring a hands-on role with Universal Music and its strategy, at a time when the music group’s boss Lucian Grainge has been at the forefront of music industry discussion of the viability of freemium streaming services.