Watch? Schmatch. Apple is planning to unveil a new version of its Apple TV set-top box in June at its WWDC event in San Francisco. At least, that’s what BuzzFeed is claiming, suggesting that it’s Apple’s long-rumoured *proper* move in to disrupting the TV industry. Sort of.
“Sources say Apple’s new Apple TV is a significant overhaul of the device, one intended to undergird Apple’s vision of what the TV viewing experience should be, and to raise the table stakes in a set-top box market cluttered with barely differentiated devices from Amazon, Roku, and others,” claims the report. “The new Apple TV isn’t just a play for a stake of the streaming TV market, but for the mythical digital living room. Think TV, music, apps and a little bit of home automation as well.” And music – whatever Apple relaunches Beats Music as will be unveiled at WWDC too, remember.
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