Is freemium good or bad for the music industry? People are picking their sides in the latest debate, and this week a couple of British managers have weighed in on Spotify’s side. Red Light Management’s James Sandom told Music Business Worldwide that “we would be mad to support pulling the rug from underneath steady progress on the grounds the big bad wolf needs to make more money faster” – said wolf being a reference to major labels –
“Spotify’s freemium model is a success, it transitions casual fans from piracy to a monetised platform… The music economy has many tiers, removing the lower rungs of the ladder will simply mean less people climbing at all”. Fellow manager Howard Mills joined in with a subsequent op-ed, including this reference to Spotify’s 25% conversion rate: “Just imagine how much better that 25% premium figure might be if the industry were to actually throw its weight behind Spotify rather than trying to torpedo them at every step…”
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In the year or so since its launch, AI startup Kaiber has been making waves,…