There is still scepticism within the music industry about just how meaningful virtual reality (VR) will be for music, having been burned once already in the all-too-brief heyday of virtual world Second Life. However, the emergence of Oculus Rift and other VR headsets has been sparking a new wave of deals around the margins of music, with the latest being a partnership between music TV network Revolt and VR startup Jaunt.
Revolt will be filming concerts at its Hollywood studios and making them available in VR versions, starting with Big Sean. “Concert and festival environments are perfectly suited for virtual reality,” said Jaunt boss Jens Christensen. His firm previously worked on turning a Paul McCartney gig into a VR concert delivered through its own apps (Bulletin, 21-Nov-14), then followed suit with Jack White (Bulletin, 11-Dec-14).