Until now, if you ran a successful Kickstarter crowdfunding project, its page on the site would be effectively frozen in time from the funding deadline. Visit Amanda Palmer’s “The new record, art book and tour” page, and it looked the same as it did in 2012, for example.
Now that’s changing with a new feature called Spotlight, which enables creators to replace their funding page with a new one – under their full creative control – to let fans know what happened next, present a timeline of the project, and direct them to an external website to buy or find out more. “We know a creator’s Kickstarter page is often core to the identity of the project they brought to life from our platform,” said a spokesperson. “It’s often a top search result for artists and entrepreneurs, so it’s an important part of how their audience interacts with them and the story they share about themselves and their work after funding.”