We’ve written about plenty of Chinese distribution deals for labels down the years, but not much for publishers. That’s why BMG’s announcement yesterday of a deal with Alibaba is so interesting: it’s an example of a publisher going on the front foot in China not just to protect their rights, but to make more of them. 

The details of the deal aren’t quite clear yet, with Alibaba saying it will “promote BMG writers and artists through channels such as its streaming apps Xiami and TTPod” while also fulfilling an anti-piracy function to “monitor and take action against digital and mobile services who may infringe the rights of BMG clients”. The partnership follows BMG’s agreement with Chinese firm Giant Jump last year to manage its rights in the territory.

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