Is music’s clout diminishing on YouTube? Maybe not in overall numbers, but there’s certainly less of a musician presence in the upper reaches of the top channel charts on Google’s video service. Tubefilter and OpenSlate have just published their 100 Most Viewed YouTube Channels chart for February 2015, and it reveals just two artists – Taylor Swift and Maroon 5 – in the top 20, although they’re joined by dance label Spinnin’ Records and Indian label T-Series’ channels.
If you stretch to nursery rhymes, Little Baby Bum counts as a fifth music channel in the top 20, though. Swift was the second biggest YouTube channel in the world in February, at least, with 363.9m views putting her behind only toy-unboxing channel Funtoys Collector’s 427.7m. And looking down the chart, Vevo still accounts for 23 of the top 100 channels on YouTube, with Warner Music Group taking another two. Overall trends: the top 100 channels generated 14.2bn views in February, more than double the 7bn views the top 100 posted in February 2014.