Dance festival Ultra may have ditched YouTube for Twitch with its livestreaming plans, but Google’s video service has renewed its partnership with the Coachella festival. This year’s event will be streamed on three live channels on YouTube, with T-Mobile on board as the sponsor.
Viewing fans are also being invited to create custom Coachella avatars to share with friends; browse interactive profiles of the artists performing; peruse an online timetable of sets over the course of the event; and look at a map of the festival site complete with photos taken from the viewer’s current virtual location. Coachella takes place on 10, 11 and 12 April, and will be the latest showcase for YouTube’s livestreaming capabilities, ahead of a rumoured relaunch of the feature.
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