Madonna might have been the first musician to debut a new song and video on Snapchat Discover, but now she’s being followed by emerging artist Laura Saggers. The independent musician’s new song ‘Summer Fling’ is available through Snapchat’s own Under The Ghost show in its Discover section for 24 hours, although there’s a separate YouTube clip promoting her status as a “Snapchat Featured Summer Hit”.
It’s a sign of Snapchat’s ongoing desire to work with emerging acts, having got bands on board in 2013 when it launched its Stories feature (Bulletin, 4-Oct-13). “I have been dying to find a cool technology to release my next single and this is pretty dope,” Saggers told VentureBeat. Exact figures on the kind of views she can expect on Snapchat Discover are hard to come by, although brands have been talking up the scale of the platform in recent weeks.