Our cover feature picks apart the IFPI’s numbers for digital music revenues globally in 2014. The headline is the milestone for digital which is finally delivering the same value to the record industry as physical at the global level. But we focus on the underlying story of streaming and average revenue per user (ARPU) associated with different streaming models. ARPU across subscription streaming services is not that impressive when you take into account the free users as well as paying users but ARPU for purely free ad-funded services – i.e. YouTube – is much lower.
This week’s country profile is Argentina where inflation issues skew recent growth but where streaming is really taking off. That said, physical still makes up 72% of the market so a digital revolution akin to the global average (as covered in the lead feature) is still some time away.
In Beyond Music we head to Cannes for MIPTV and look at the complex relationship of co-dependency between old TV and new online video upstarts like BuzzFeed and Vice as they push and pull to try and “own” the millennial demographic.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…