Research firm eMarketer has published some new numbers on UK adults’ mobile usage, and they’re pretty interesting. “This year, for the first time ever, the amount of time UK adults spend daily with mobile devices will surpass the amount of time spent online via desktop and laptop computers,” claimed the company yesterday.
Specifically, UK adults will spend an average of two hours 26 minutes a day with mobile devices this year – 27 minutes more than in 2014, and up from just 31 minutes in 2011. Meanwhile, they’ll spend an average of two hours 13 minutes on desktops and laptops, although that’s rising too (albeit by just three minutes compared to 2014). “UK adults aren’t moving their media consumption habits to digital platforms at the expense of traditional ones; rather, they are adding it to their overall media day,” said analyst Bill Fisher. eMarketer also breaks out the share of daily ‘time spent with major media’: 25.4% on mobiles, 23.2% on desktops and laptops, 33.5% with TV, 14.5% with radio, and 3.4% with print.
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