The big US talk shows are very keen on YouTube at the moment, with skits from the likes of Jimmy Fallon drawing a global audience on the video service. But there are other ways to slice up your content for an online audience, as CBS Interactive is showing. It’s launching a new web video series called Legends on Letterman, drawing on The Late Show’s 21-year archives of live performances from musicians – not just the ones that aired,
but the sets they play after the TV show wraps. Mumford & Sons are appearing in the first episode of the new show, which will start on 5 May. But the interesting thing is that this isn’t about YouTube: it’s about CBS’ own digital properties. Legends on Letterman will be shown through CBS’ website and apps, as well as some of the other sites in its CBS Radio and Audience Network. We’re guessing some of the clips will make it to YouTube for promotional purposes, rights willing.
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Tools: Kaiber
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