Apple isn’t talking about how many of its Apple Watch smartwatches have been pre-ordered ahead of the device’s release next week. Naturally, every analyst, their aunt, their dog and random passers by are filling that gap with speculation. The latest is Ming-Chi Kuo, an analyst from KGI Securities who tracks Apple’s supply chain sources constantly.
“Mass production of Apple Watch began in March and will likely reach 2.3mn by end of May. Considering that most consumers who preordered will not get the device until June, we estimate global preorders of over 2.3mn units,” wrote Kuo in a note to clients. Meanwhile, Apple has told staff that there won’t be watches available to buy on24 April, the official on-sale date – they’ll only be for people who pre-ordered. It looks like people won’t be able to roll up to a real-world Apple store and buy an Apple Watch until June due to what retail chief Angela Ahrendts called “high global interest combined with our initial supply”.