It’s selling US startup Victorious a bit short to describe it merely as ‘Mobile Roadie for YouTubers’, but that’s a good starting point. The company has a platform to make iOS and Android apps with a mixture of social feeds, video, exclusive content and community features, and was co-founded by former YouTube head of creator development Bing Chen.
Its first two apps went live yesterday for comedian Ryan Higa and news channel The Young Turks, with more to follow for lifestyle star Michelle Phan, filmmaker Freddie Wong and boy band Boyce Avenue among others. Victorious is looking beyond digital stars in the longer term though. “Later this summer, we will be announcing a slate of different TV, film and music partnerships,” Chen told the Guardian. “For now, we are really focused on these digitally-born stars. This whole industry has been called ‘new media’ for the last decade, but the reality is we are the new mainstream.”